How RFID Is Saving Macy’s Brick-and-Mortar Stores

Surveys say 47% of shoppers prefer shopping online. Sounds like the end of retail is near! However, shopping online does not necessarily translate to buying online. Macy’s is using RFID’s rich data capabilities to make sure that whatever is advertised online is actually available in stores, giving shoppers the convenience of online shopping combined with the immediacy of in-store purchasing.

Bill Connell, Macy’s senior VP of logistics and operations, cites the speed and reliability of RFID inventory control as part of their omnichannel retail scheme. RFID allows store employees to scan inventory on the retail floor several times a day and replenish stock immediately, something that was completely impractical with other inventory control systems. Shoppers who see something on Macy’s website today and want to wear it tonight will always find that specific item in the store – a valuable advantage in the competitive world of retail. Read the complete story at


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