Is this you? You’re bootstrapping your startup. You and your team are working out of your studio apartment. You hold client meetings at a nearby Starbucks. The business is starting to take off, and you have no time to sleep, eat, or shower. Finding the right office space is not even on your radar. But it should be, and here’s why.
Writing for Inc. Magazine, entrepreneur Michael Alter explains that he’s learned the hard way how office space functions to support business growth. He lists three vital points:
1. Your office space demonstrates that you appreciate and support your team; they in turn feel pride and loyalty to you and the business.
2. The competition for top talent is fierce, and you need to attract and hire the very best; your office space is part of the corporate culture you offer prospective employees.
3. Office space and layout determines how your teams work together and share information; it’s at the heart of business productivity.
And there’s a fourth reason: In your outward-facing interactions, your office space reinforces your brand. It tells your clients and your business partners who you are, and it underlines your commitment to success.
Your office space defines your office culture, your productivity, and your corporate brand. If your current workspace isn’t doing all of the above, maybe it’s time for your business to make a move.
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